About Us

Sometimes, in the face of unimaginable trauma, we find the strength to transform our lives. The story I am about to share begins with my experience as a first-time dad, a moment that quickly turned from incredible to traumatic. But little did I know, this heartbreaking event would become the catalyst for a profound metamorphosis.

The story starts with my experience as a first-time dad. The most incredible moment of my life quickly turned into the most traumatic one.

Overflowing with love, joy, and excitement, I witnessed the birth of my beautiful daughter on February 1st, 2020. Two days later, we left the hospital as a family of three, ready to embark on a new and exciting journey together.

But on February 8th, when I returned home from work, my apartment was empty. The same apartment I shared with my soon-to-be fiancé and our newborn daughter. They were both gone. My daughter's nursery was stripped bare, with all of her mother's belongings gone. Confusion, heartbreak, and speechlessness consumed me. I wanted answers, but they never came. I felt the deepest level of betrayal.

While I was away at work, my girlfriend, with the help of her relatives, packed up her things, emptied the nursery, and moved out. My daughter was only 8 days old. I had always dreamed of starting a family of my own, and when this happened, it felt like fatherhood had been stolen from me. I had no clue any of this was coming. I was completely blindsided, shattered, and filled with anger.

As time went on, things didn't get better. I still had no answers and spent the entire pandemic alone, in agony. Something had to change. I couldn't help but feel inadequate. I couldn't understand why someone would do something like this - why break up our home, why break up a family we had just started without even discussing it? Seeing pregnant women made me nauseous. That feeling persisted for months, yes, months. I felt utterly alone and abandoned.

The experience was traumatizing, but it ultimately transformed my life for the better. What happened left a giant chip on my shoulder and fueled my desire to become the best version of myself.

I knew I had to improve physically, mentally, and emotionally, so I sought refuge in the gym. I changed my number, deactivated all my social media accounts, and locked myself in the gym six days a week for a whole year. That year-long hiatus in the gym was truly life-changing. The more I trained, the better my results became. Day by day, repetition by repetition, my confidence grew exponentially, along with my mental and emotional well-being. I became addicted to the gym, with visible results to show for it.

Physically, I was in the best shape of my life. Mentally, my sharpness soared. Emotionally, I had grown so much that what happened the year before no longer haunted me. I felt different - I had completely reinvented myself, and people responded to me differently. I knew I had earned the respect of others as I walked into the gym, my physique speaking volumes. The self-respect I had gained from enduring and bouncing back from something so traumatic was immeasurable.

My confidence reached new heights. I knew I had put in the work, firing on all cylinders - physically, emotionally, and mentally. This new version of myself was a massive "Flexx," and I refused to return to the old me. Spring, summer, winter, fall - I wanted to flex the new me. That's when it hit me - "Flexx Season" was born. From that point on, it was "Always Season."

Anthony Lee

Founder and CEO of Flexx Season